"But finding people to rearrange the chapters, to criticize the very arc of what you're building, to give you substantive feedback on your strategy--that's insanely valuable and rare." Seth Godin

When I read that I realized he was describing me. I have been given the gift to see the overview, to hold a vision and sort out the details into a logical sequence that people understand.

I help you optimize your ideas and keep them on target

If you are like me, you have a long list of ideas that would make great information products but you may not know where to start let alone know how to leverage them. That's where I come in. As a five time participant and three time team leader in The Product Factory and co-author of Michael Port's Easy Information Product Course and Book Proposal Course, I can help you create compelling information products that enhance your expert status and make money while you sleep! Pretty good, huh.

Let one idea become many products

The beautiful thing about the ideas you have for information products is that they can be leveraged. One idea can become an article campaign, an ebook, a talk, a topic for a radio show.

I help you:

• Prioritize your ideas
• Choose the most effective ones for your business goals
• Develop them into viable and profitable products.

What do you want them to understand?

A friend was writing a book. She knew her material inside and out but she saw everything as connected and could not go back to the beginner's mind where you teach people step one before you move on to step two. But I can and did and her book began to be more focused and understandable.

One of my most vital lessons was when I was a teacher in my church. We had a teacher's manual and a student's manual. In the teacher's manual for each week was a statement that said, "Students leave with an understanding of…." And it listed 3-5 points I could do whatever I wanted in the class - use the provided material, add to it, create discussions and exercises as long as I made certain that the students left with an understanding of those major points.

That, as it turns out, is a key component of advanced curriculum development,

One of the most exciting and difficult aspects of creating an information product is capturing the ideas from the ether around you and bring it into concrete form. It's like waiting for a baby to be born - you know its general shape and size but don't know the details till it shows up in the world.

I help you with the birthing process. I help you create a sequential, logical, and teachable outline of what you want to teach others through your work. I help you combine and rearrange chapters. I help you strengthen your headlines and subheads. I help you eliminate jargon you may not even recognize. Together we formulate your message and create a fascinating, readable, insightful signature product.

Blog Positioning and Development

A blog is easy and is a great way to establish yourself as an expert and build trust and credibility A blog lets people know who you are and what you stand for. I have partnered with Nancy Hendrickson the WordPress Wizard in Magnetic Blog Builders. She helps you with the design and I help you focus your content.

In addition, I offer monthly Blog Content Development sessions in which we create strong cornerstone content, ongoing topic-related series, and interesting posts your target audience will want to read. I;ll help you get known to a worldwide internet audience.

Web Site Content and Design Development

It only takes 7 seconds for people to decide to stay or leave your web site so your copy really has to be right on target. A web site is the beginning of a conversation you want to have with the people who visit.

I help you

• Organize clear, simple navigation via your site map so they can easily find their way around
• Develop the copy for your landing pages that let people immediately know who you are and what you do.
• Capture your essence in design with the help of web designer Judy Stewart of www.jstewartdesigns.com

Together we can get your web site up in an amazingly short time for a very affordable investment

Ebook Content Development and Book Proposals

My first ebook was written in 24 hours. I was in Michael Port and Mitch Meyerson's Product Factory. My teammates were saying they didn't know how to organize their ideas. I realized I did and wrote, "Make Your Point, Creating Dynamic Outlines for Talks, Teleclasses, Articles and E-Books" I help you leverage your ideas into signature product ebooks and help you make them happen.

I co-wrote Michael Port's "Book Yourself Solid Book Proposal Course" and can help you through the process of writing a book proposal. I have created a home study course "How to Write A Magnetic How to Book" that walks your though the process. I can coach you to a completed book or a viable book proposal. And we will talk about how to market what you write.

Ebooks are easy. I even have a template to get you started. But first I help you

• Organize your thoughts into a cohesive unit
• Coach you in the development of powerful chapter headlines and content.
• Help you plan your marketing strategies to make it a financial success

An ebook adds to your credibility and expert status. I'll help you develop and focus your ideas into an impressive ebook library of your own writing.

Teleclass Content Development

When I wrote my first teleclass for Teleclass International Certification my instructor, Anna Kanary, said it was the best teleclass she had ever read. I love writing and designing teleclasses. When we work together I will help you determine the length of the class, the exercises you might put in. I give you a template that helps you with your timing and we make certain you address the three major learning styles. We make a strong outline or a script.

When I was giving five and six different teleclasses to earn my certification credentials I wrote out a script for each class which made it very easy to give each time. The material was all there. But we will work to your style. However, winging it is not a style. Just because you know your material does not mean you know how to teach it. I'll bring my beginner's mind and make certain you teach me in the sequence that will help your students ultimately own the material.

What better way to interact with people while you give them valuable information than a teleclass.

To prepare, we

• Develop your topic
• Create an outline
• Determine the length and cost
• Develop a Marketing Plan

I show you how to record and even edit your teleclass in order to turn it into a powerful home study course that brings you additional passive income. I believe in leveraging everything! And I can set you up with an online learning environment that will let your students talk to each other on line.

Workbook Content Development

A workbook to accompany your instruction greatly enhances the learning process. Workbooks are a valuable addition to a teleclass, an ecourse and a book. I have been hired to write the workbooks for Michael Ports "Book Yourself Solid" and "Beyond Booked Solid" and Sharon Sayler's "What Your Body Says and how to manage the message." . If you want a workbook developed I can do it for you or teach you how.

Radio Scripts Content Development

A radio show is a great medium for sharing your knowledge. Doing a radio show is easier than you think. And it's free! I can get you started on www.blogtalkradio.com A radio show can become the foundation for an audio information product, it will help new people find your work, and it is fun. I'm an advocate of a commentary format because I have a lot to teach and say. But we can work with the interview format too. Again I script my shows and every time I do I end up with some powerful material that can be repurposed into blog posts, articles and new information products. I'll help you develop a whole season of radio scripts and turn them into outline or scripted form. I love doing my show www.blogtalkradio.com/passionatelyonpurpose.com

Home Study Course Curriculum Development

You may want to create a online course that people can take on their own time. Creating a course curriculum requires a lot of organization - of your thoughts, your material, your interactive elements - and I can write the curriculum for you or coach you through the process. I can set you up with an online learning environment that will deliver the course effectively and efficiently.

Mini-ecourses Content Development

The mini-ecourse is a vital element of your opt in strategy. It is a series of time-released emails that offer value and insights into what you do and who you are. It is a particularly powerful way to begin to build that all important relationship. I can write the curriculum for you or coach you through the process.

Videos Content Development

Video adds a particularly professional dimension to your web site and opens up a new level of viral marketing. And they are easy and fun to create. We can write create a list of topics and create scripts for a whole year's worth of videos.

Marketing and Pricing

Creating a signature product is easy and profitable. Our coaching will include the development of your marketing plan to attract people to your product.

Bring me your ideas and let's make them happen!

I am Your Idea Optimizer and my gift is to help you bring your ideas to life.
Whatever form they need to be I can help you make them happen.
Call me today and let's discuss your next product.

Business Development - Client Base Building
Marketing Strategies - Information Product Development

I'm ready when you're ready
Email me at cara@caralumen.com or
Call today
913.390.6450 (Central)

Content Development Fee Structure

Ideas must work though the brains and the arms of good and brave men, or they are no better than dreams. - Ralph Waldo Emerson, poet

You nailed the book proposal outline and material.. Again, nicely done. Michael Port New York Times Best Selling Author www.michaelport.com Thank you, Cara Lumen, for teaching me how to express myself in the written word Sharon Sayler What Your Body Says and How to Master It www.charonayler.com Thank you for a great call on information products in the Book Yourself Solid class. All the information is priceless! Paul Hauersperger, Health Coach www.AliveWithSpark.com I really enjoyed your information packed presentation today. I am fired up now to brainstorm more info products. Diana Meade www.energize-your-creativity.com I loved your presentation yesterday - great stuff. I'm going to dig deeper into what you said. This is my next step: creating information products. I guess it's one of those things, when it's unfamiliar territory: Just do it! Athenée Mastrangelo, CPO® Your Productivity Consultant www.ActionChaos.com

It's not that we aim to high and miss it, it's that we aim too low and hit it - Michelangelo Buonarroti

Our past is not our potential. In any hour, with all the stubborn teachers and healers of history who called us to our best selves, we can liberate the future. One by one, we can re-choose - to awaken. To leave the prison of our conditioning, to love, to turn homeward, to conspire with and for each other. Awakening brings its own assignments unique to us, chosen by each of us. Whatever you may think about yourself and however long you may have thought about it, you are not just you. You are a seed, a silent promise. You are the conspiracy. - Marilyn Ferguson, Aquarian Conspiracy