Everyone knows they should have a brand but in the Book Yourself Solid System we focus on your personal brand - what you stand for in your business - the reason you get up every day and look forward to what you do.

If you are passionate and excited about what you are doing you are working close to your purpose - that cause that is worth you giving everything you've got to give. The journey to find your purpose can be an adventure. It's full of "almost's" and "maybe's" and "I think I've got it's." When you find it you will sigh and settle into an inner serenity that you know will carry you forward one accurate step at a time.

When you identify your purpose and start focusing on it others will get excited about it because you're excited. Your enthusiasm will shine through everything you do and be contagious. When you have a purpose it helps you easily make decisions because if something doesn't support your purpose you simply don't do it.

Here are three questions that will help you go about finding your purpose.

1. Why do you do what you do?

When I was a young housewife with four children I decided to find out why each of the men in our collection of friends did what they did for a living. One was in the same job he had gotten right out of school. Another was in his father-in-laws business. When I asked one of them what he would do differently he said he would work outside more. Too often we are unconscious about why we do what we do. But you're in business, you've made a choice. Why did you make that choice?

I know my business has changed. I've always been a teacher of something - usually something holistic. And that's still a subtle part of my business even as I teach people more about being effective on the internet. Look at your passion - those things you have loved doing all your life - and be certain what you do today still contains that passion. Your passion contains your purpose. Why do you do what you do?

2. Why is what you do important to the people you serve?

I no longer focus on the attributes of what I offer or the features and benefits - I focus on the difference I can make in their lives. What do my services do for people? I inspire them. I hold their vision for them and help them bring it to life. But most of all I help them believe they can. And that is very, very rewarding. When you make a difference in people's lives you make a difference in your life. Why is what you do important to the people you serve?

3. Why does the existence of your work matter?

Many years ago when I became a Reiki Master Teacher we stood in a circle and shared how we were going to take the reiki work back into our lives. When it came my turn I said, "I'm going to help the leaders - the people who already touch many lives - so that what I do can help them reach out even more." I knew that twenty years ago and I know it today. My purpose will never be about being the head of something, or running a huge organization. My purpose is about changing the world one powerful life at a time. And that is going to make a very big difference in the world. That's why the existence of my work matters.

Here's your assignment, should you choose to accept it. In a quiet place center yourself and one at a time search for the answers to these three questions.

1. Why do you do what you do?
2. Why is what you do important to the people you serve?
3. Why does the existence of your work matter?

Out of that inner inquiry you will begin to find your true purpose - the calling that is worthy of giving it everything you have.