There are certain things that absolutely must be first class - they are so important to your business that you only want to do them once and have them last a lifetime.

I help entrepreneurs establish a profitable presence on the internet and I know that everything to do with building the foundation of your business requires the best - the best quality - the best service - the best features. You want that foundation to grow with you, to get as big as you ever dream of being. Your shopping cart is one of those foundational building blocks that must do it all right out of the starting gate. And this one will. Check out Easy Web Automation http://tinyurl.com/cpltx

Taking Money Online

That's a given, That's what shopping carts do. This one will calculate shipping, handling recurring payments, figure the tax and send the client to the autoresponder or thank you page of your choice. All shopping carts need a partner to actually process the money and I recommend this one Practice Pay Solutions http://tinyurl.com/yy6cg4 . They seamlessly work with your shopping cart and deposit the money in your account every evening!

Signing up prospects

If you don't have an opt in box on your site, you're dead in the water. The whole point of a web site is to capture names so you can build trust. Besides delivering products automatically online, this is the most valuable use of a high quality shopping cart.

Managing your prospects

However, a good shopping cart does more than "manage" your prospects, it offers you opportunities to build a relationship with them, to build trust, the foundation of all business transactions. That means autoresponders, that wonderful system that lets you automatically send a pre-written email over a period of time to your prospects. Write your autoresponder series once and it begins its greeting the minute a new prospect signs up.

Broadcasting and E-magazines

As you continue to build trust you will be broadcasting e-magazines and special offers. A high quality shopping cart allows you to send to special lists, so you can target your offers.

Digital Delivery

This was key for me since I have so many e-books. All I do is upload my digital product and the cart gives purchasers a key and 24 hours to download.

Ad Tracking

A high quality shopping cart offers you ad tracking, that wonderful technique that allows you to test headlines and copy and see what is working the best.

Affiliate Program

Of course you should have your own affiliate program, and a high quality shopping cart has one built in. You can get help selling your products and services simply by setting up marketing tools within the cart and inviting people to become an affiliate. Then watch for massive passive income!

Lay a strong foundation

I know that I am using the most powerful shopping cart possible. I know that however big my business grows it can handle it. I know that the face I present to my prospects through my shopping cart is the highest quality and thoroughly professional. My foundation is in good hands. To explore this marvel of a shopping cart go to http://tinyurl.com/cpltx