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There are certain things that absolutely must be first class - they are so important to your business that you only want to do them once and have them last a lifetime. I help entrepreneurs establish a profitable presence on the internet and I know that everything to do with building the foundation of your business requires the best - the best quality - the best service - the best features. You want that foundation to grow with you, to get as big as you ever dream of being. Your shopping cart is one of those foundational building blocks that must do it all right out of the starting gate. And Easy Web Automation is a sure winner. Take Money Online That's a given, That's what shopping carts do. This one will calculate shipping, handling recurring payments, figure the tax and send the client to the autoresponder or thank you page of your choice. All shopping carts need a partner to actually process the money and I recommend this Practice Pay Solutions They seamlessly work with your shopping cart and deposit the money in your account every evening! Sign up prospects If you don't have an opt in box on your site, you're dead in the water. The whole point of a web site is to capture names so you can build trust. Besides delivering products automatically online, this is the most valuable use of a high quality shopping cart. Manage your prospects However, a good shopping cart does more than "manage" your prospects, it offers you opportunities to build a relationship with them, to build trust, the foundation of all business transactions. That means autoresponders, that wonderful system that lets you automatically send a pre-written email over a period of time to your prospects. Write your autoresponder series once and it begins its greeting the minute a new prospect signs up. Broadcasting and E-magazines As you continue to build trust you will be broadcasting e-magazines and special offers. A high quality shopping cart allows you to send to special lists, so you can target your offers. Digital Delivery This was key for me since I have so many e-books. All I do is upload my digital product and the cart gives purchasers a key and 24 hours to download. Ad Tracking A high quality shopping cart offers you ad tracking, that wonderful technique that allows you to test headlines and copy and see what is working the best. Affiliate Program Of course you should have your own affiliate program, and a high quality shopping cart has one built in. You can get help selling your products and services simply by setting up marketing tools within the cart and inviting people to become an affiliate. Then watch for massive passive income! Lay a strong foundation I know that I am using the most powerful shopping cart possible. I know that however big my business grows it can handle it. I know that the face I present to my prospects through my shopping cart is the highest quality and thoroughly professional. My foundation is in good hands. To explore this marvel of a shopping cart go to Easy Web Automation © Cara Lumen 2007 Feel free to reprint this article if you include the following: Cara Lumen, MA, Your Idea Optimizer helps you turn your ideas into steady profit. As a business developer, content developer and educator, Cara helps you make money from what you already know. You can learn more about how to put your wisdom to work through her radio show www.blogtalkradio.com/passioantelyonpurpose and her Passionately On Purpose emagazine at www.caralumen.com
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Cara Lumen |