Does Your Web Site Mean Business?
Remember brochures? Those colorful and expensive folded pamphlets
that you hoped people would pick up and read. And maybe, just
maybe they would call you? Do you remember folding, stamping,
mailing, or putting them in holders at your booth? Brochures and
flyers have their place, but if you are on the internet you must
remember that your web site is not a brochure!!!!
It can be, of course, it can be a decorative internet presence
that lets you say "You can go to my web site at …."
That is a place-holder that simply gives visitors a way to contact
you.
But a web site should be and can be so much more.
Ask for Action-Action-Action
As an internet marketing coach I would never encourage you to
settle for a brochure web site. If you are going to play on the
internet, play for keeps! And that means creating a web site that
is compelling and has a clear call to action.
What makes a web site compelling?
I'm an Attraction Marketer so I am aware of the instant connection
that comes from the mere energy behind a web site. I certainly
have come across web sites that make an immediate connection with
me based on their energy alone. And I have had people tell me
that coming to my web site feels like coming home. There is energy
that reaches out even before the words and design make an impact.
Give them the vital information
As an Internet Marketer I believe in giving people the information
they need to make an informed decision. I don't scare them into
buying, or yell at them with big fonts and loud yellow boxes,
I approach them as a new acquaintance, someone who might be interested
in what I offer provided I listen to what they need and truly
try to stay in service.
Build a friendly relationship
As the content progresses I address their needs, not in a negative
manner, but in a hopeful manner. Not "Are your painful knees
wrecking your life?" but "How would it feel to be able
to take a long walk in the woods again? I want to give them hope,
a joyous expectation of what is possible, and then let them know
how what I offer may be of service to them.
It's like meeting someone new; you don't move in with a hard
sell, you get to know them by exchanging information. In fact,
if you're really good, you don't sell anything at all, you simply
express you passion and enthusiasm for what you do.
Ask for another "date"
So, if people only spend about a minute on your web site, how
can you build a relationship? If they go away you'll never see
them again. But if you create an opt in offer that invites them
to give you their email and name along with permission to email
them again, you have made a prospective new friend. It means they
are interested enough to explore your relationship a bit further.
If your web site does not have a compelling opt in offer it does
not mean business. It is merely decorative.
If you are going to have a web site, put it to work for you.
Create a strong opt in offer, write a mini-ecourse for your autoresponders,
begin to collect those names. 80% of your sales will come from
20% of your list. Do the math. You have to have a list. And building
a list takes time. You have to have a list of people who are interested
enough in your work to want to hear more from you. That means
you must have an opt in box on you web site or you are wasting
your time.
Have one clear call to action
As big as the temptation is to tell everything you do to everyone
who comes you must have only one clear call to action per page.
In the case of your home page it must be your opt in box which
must be placed in the upper right hand portion above the fold.
All you want to do on your home page copy is tell them what you
can do for them (not how you will do it),interest them enough
in what you offer and entice them enough with your opt in offer,
that they give you their name and email. One request. One call
to action.
Do you see why a brochure approach is so weak? With a little
effort, and an investment in a strong foundation like Easy
Web Automation Shopping Cart that allows you to create compelling
autoresponders and make relationship-building broadcasts to keep
in touch and build trust you will have a web site that means business.
©
Cara Lumen 2008
www.caralumen.com
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TO USE THIS ARTICLE IN YOUR E-MAGAZINE OR WEB SITE? You can, as
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Cara Lumen, The Vision Distiller, is a content strategist
and internet marketing coach who combines Attraction Marketing,
innovative ideas and creative insights to help proactive entrepreneurs
create a compelling and profitable presence on the internet. Her
Magnetic Marketing Method is filled with ebooks, audios and home
study courses to help you take your business to its next level.
Find more articles like this in The Success Magnets Emagazine
at www.caralumen.com
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an Attraction Marketing Internet Marketing Coach I can help you
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As an
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and compelling sales pages that easily convert your visitors
to prospects and helps you build prosperous relationships.
Whether
you want to develop a passive income producing signature
product, or increase your opt ins by strengthening the
content on your web site, I'm ready to help you. Through The
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