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CREATE A MAGNETIC WEB SITE
There's more to a web site than
the design
87% of Internet users today utilize
the web to research goods and services. You have to be ready and
I can help you!
One of the trickiest things about
creating a strong web site is the navigation. It has to be simple,
clearly stated and compelling enough to get the visitor to
take action to go where you want them to go to
read what you want them to read, to do what you need them to do.
You have about 7 seconds to capture
their attention so the guideposts must be very clear. Each
visitor must immediately know what you can do to make a difference
in their life.
That means you have to be very
clear about the purpose of each and every page of your web site.
As
an Attraction Marketing Internet Marketing Coach
I CAN HELP YOU SAVE MONEY
BY DOING IT RIGHT THE FIRST TIME!
Because my gift of distillation lets
me see where you are headed, I can show you the shorts cuts, help
you make the decisions you need to make early on in the process
and keep you from having to go backward to correct mistakes.
We
use your time, energy,information and imagination to generate
maximum profit from a minimum investment
As an experienced Internet Content
Developer and Marketing Coach I can guide you through the
steps to create a unique web site and compelling sales pages that
easily convert your visitors to prospects and helps you
build prosperous relationships.
Let me be your Internet Marketing
Coach
As an experienced Internet
Content Developer and Marketing Coach I can guide you through
the steps to create a web site that converts your visitors
to prospects and helps you build prosperous relationships.
Let's go exploring in the wilderness
of your vision and dreams and clear a path to a web site
that beckons others to follow you. One of the primary benefits
I offer is you come away with a higher vision of what is possible
and clear action steps to get there.
Navigation is key
First we identify the unique
way you can change the lives of others and start building
a web site navigation plan that helps visitors make an informed
choice. Without a compass, even the best tracker can get lost.
We leave large signs and create a clear map that everyone can
follow. We sure make the invitation to your web site is clear
and compelling.
It is my gift of distillation
combined with my wide knowledge of internet marketing and
careful attention to business fundamentals that allows
me to guide you to effective, economical, results-oriented
decisions and help you bring your business into sharper
focus that brings greater results.
Content shows us the path
We have to decide who you are
inviting on your journey and what we need to provide to get them
to our chosen meeting place. We discuss who is coming to the site,
what we want them to do, and how we are going to get them to do
it. This self-exploration and coaching process leads us to the
insights that helps you build a cohesive brand that effectively
communicates what you do, identify and target your most responsive
niche audience and influences your design choices. This also
determines the automated marketing foundation we build - shopping
cart, merchant accounts, and web 2.0 choices.
All my organizational work is
focused on getting the visitor to sign up for your opt in so you
can continue to build that all-important relationship that ultimately
converts to sales.
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"Cara was the facilitator during my Guerrilla Marketing
Coach certification program and over and over I watched
her go the extra 10 miles! She is amazingly insightful and
brings solid recommendations to the table. Cara not only
inspires me to succeed, she shows me how.
Alexa Passos Ronnegren,
www.global-guerrilla-marketing.com
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Design is the container of your
vision
Only after the navigation has
been designed and the content has revealed your core message along
with its tag lines and topics do we move to the actual web design.
When we have developed your site map and have identified the type
of content we want to include, we ask my web design partner Judy
Stewart of www.jstewartdesigns
to capture your essence in design. She interprets your
ideas and objectives into color and texture and shape that attract
others to your vision.
We partner to write copy that draws
them in
Our next job is to create landing
pages that inform, inspire and motivate. My Magnetic Marketing
Method contains a unique system that allows us to work together
to create compelling copy. We use your heartfelt words and phrases
and my writing skills to create clear, concise and motivational
copy that reflect who you are and what you have to offer.
Each page is focused on one result and we write and tweak until
that result is assured.
Let me show you innovative, inexpensive,
impactful ideas to increase your profit on the internet
As a Certified Guerrilla Marketing Coach I know a zillion ways
to save you money and still create huge impact with your personalized
Magnetic Marketing Plan. A compelling web site is the foundation
for your next steps. I can guide you into Web 2.0, information
products, and joint ventures.
"I cannot thank you enough for the direction and
clarity and great ideas you are giving me that I never even
saw before. You are really changing my life.
Beth Borray, www.redpeony.com
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Attraction Marketing - Creating Prosperity
from Your Inside Out
We work from your inside out to
focus your intention, clarify your vision, and raise your expectations
so the vibration of attraction draws to your site exactly who
needs to be there - willing, interested, people who value what
you have to offer and want to pay you for it!
Let's Talk
A short email to cara@caralumen.com
will allow us to set up a mutually agreeable time to talk about
how what I provide can add to your business success. I'm PST.
I look forward to getting to know
you.
BECOME
A SUCCESS MAGNET!

If
you're ready, I'm Ready!
Call Me!
707.5l8-2148 (PST)
Email
Cara
What does
Magnetic Marketing Method Mentor Coaching
look like?
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How often do we meet?
We meet by phone for an hour on a schedule determined by your
ability to get the fieldwork done. Every two weeks for certain,
every week if possible.
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How do you guide
me? I can help you with web site content strategy, internet
marketing, signature product development, content development
and web design. Each one requires specific steps to create
the desired outcome. We simply take the steps one at a time.
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How am I held accountable?
Before each call you send me a Magnetic Marketing Method
Coaching Call Preparation Sheet which lets both of us see
exactly what you have accomplished and what you particularly
want to focus on during the call. At the end of each call we
agree upon what you will accomplish before the next call. I
hold you accountable and keep you on target.
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Can you help me find
my niche? Absolutely. We begin by identifying your target
market. We decide on your niche based on your passion, your
skills, your interests and the needs of your target audience.
We help your niche find you.
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Do you do web design?
I am a content strategist. I help you define and refine your
target marketing and design your site map based on the
niche we have uncovered together. I help you write compelling
copy for every page. We uncover your keywords and
write the metatags for your site. I have a strategic
alliance with Judy Stewart at www.jstewartdesigns.com
who does the actual design work and implements the technical
aspects of your site. She's great. She captures your essence
in design.
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Are you a great resource?
Yes indeed. Magnetic Marketing Method Coaching Library
contains valuable information you need to move successfully
through every aspect of web site development, marketing, and
signature product development. For instance here's an extraordinary
shopping cart we'll build your foundational site on
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Can you help me develop
a signature product? I'd
love to. In fact, one of my gifts is to be constantly showered
with great ideas that I share with you. I'll help you take
one idea and leverage it into many. I've been through The
Product Factory training five times, three times as team leader
(my team won twice), and know the how-to-do's of a great many
types of products.
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How do you help
me learn? My Magnetic Marketing Method Coaching Library
and my Magnetic Marketing Method Article Collection is
filled with articles and exercises that help you with every
step you need to take and are yours to refer to again and again.
As we work together, I make certain you know why we are taking
each step, the reason we are doing it a particular order, its
importance, and its value to your overall result.
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What do you charge?
You are going to come away from our sessions with both tangible
results and an increased knowledge base. The profits this combination
will bring to you are unlimited. I encourage you to think in
sets of eight sessions. I have several Magnetic
Marketing Method Coaching
Packages.
Is My Magnetic Marketing Method for you?
I certainly hope so because I'd love
to work with you. Please give me a call at 707.538.2148 (PST)
during the week days or e-mail me at cara@caralumen.com
to set up a time for a get acquainted call.
Let
me help you distill your vision into a specific and profitable
course of action. Let me help you become a SUCCESS MAGNET
and a PROFITABLE PRESENCE ON THE INTERNET .
BECOME
A SUCCESS MAGNET!
I'M
READY WHEN YOU ARE READY!
CALL ME TODAY TO GET STARTED
707.538.2148 (PST)

Cara Lumen, MA
The Vision Distiller
707.538.2148 (PST)
E-mail Cara
Please sign up for insightful and informative articles in
the bi-monthly
The Success Magnets E-magazine
in the form above

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7 Must Have's to attract more visitors
to your web site
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25 Ways to create new products
from existing ones
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Why there is no such thing as competition
As a Success Magnet you will receive more
insightful internet marketing tips
in The Success Magnets Magazine
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Attraction Marketing
Creating Prosperity
from Your Inside Out

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"The first thing you will notice about Cara is her passion,
high energy and commitment toward making your website content
the best possible reflection of who you are and what you offer.
The second thing you will notice is that she has a concrete
process for making that happen! Cara is has a wealth of experience
and knowledge under her belt, and importantly can communicate
the "why's" behind the "what's" so you
can own the process moving forward. I am especially grateful
for her copy writing skills - she has a knack for communicating
your content in a way that is both inviting and exciting."
Beverly
Sastri, MBA
Speaker, Consultant on
Living Your Fullest Potential
www.BeverlySastri.com
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Cara, thank you once again for joining with me in giving shape
to the emergent ideas for this latest project. I so appreciate
your deep listening for the essence of content, and your amazing
skill at arranging the flood of ideas into coherent form.
It was all there - you helped me give it structure and clarity
so that my passion and vision are now translated into the
marketing message.
You are such a blessing
- conscious, wise in the ways of marketing, and filled with
heart!
Janet Carol Ryan,
Your Partner in Possibilities!
www.janetcarolryan.com
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MY
BROAD KNOWLEDGE BASE AND EXPERIENCE
Content
Strategy, Copy Writing,
Signature Product Development and Internet Marketing Strategies
Graduate
of:
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Guerrilla
Marketing Coaching Certification- Mitch Meyerson
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The
Product Factory-The #1 Product Creation, Marketing, and Sales
Resource on the Internet -Michael Port & Mitch Meyerson
(participant 2 times, Team Leader 3 times)
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Traffic
School- The Ultimate Web Traffic And Conversion System-Mitch
Meyerson & Michael Port ( 2 times)
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Double
Your Business Marketing Training - Veronika Noize
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Certified
TeleLeader with TeleClass International -Anna
Kanary
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Business
Blog Basics-Andy Wibbels
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Podcast
Boot Camp - Andy Wibbels
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30
Days to Radio Success - Wayne Kelly
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MLM
Sales Training
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Anna Kanary
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Foothill
College E-Course training program
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Get
Rich, Speaking For Free - Mark Rosenberger
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Traffic
Manager: KCMO-TV, Kansas City, MO
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Copywriter:
WIBW-TV, Topeka Kansas,
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Copywriter
& Talent:
WGEM-TV, Quincy, Ill,
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Radio
Continuity Editor: KMBC, Kansas City, MO,
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Copywriter:
Standard & O'Hern Advertising, Kansas City, MO
Let
me help you create a Profitable Presence on the Internet and touch
hearts all over the world.

Certified Guerrilla Marketing Coach
Soon to become a
CERTIFIED BOOK YOURSELF SOLID COACH
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