CREATE A MAGNETIC WEB SITE

There's more to a web site than the design

87% of Internet users today utilize the web to research goods and services. You have to be ready and I can help you!

One of the trickiest things about creating a strong web site is the navigation. It has to be simple, clearly stated and compelling enough to get the visitor to take action —to go where you want them to go — to read what you want them to read, to do what you need them to do.

You have about 7 seconds to capture their attention so the guideposts must be very clear. Each visitor must immediately know what you can do to make a difference in their life.

That means you have to be very clear about the purpose of each and every page of your web site.

As an Attraction Marketing Internet Marketing Coach
I CAN HELP YOU SAVE MONEY
BY DOING IT RIGHT THE FIRST TIME!

Because my gift of distillation lets me see where you are headed, I can show you the shorts cuts, help you make the decisions you need to make early on in the process and keep you from having to go backward to correct mistakes.

We use your time, energy,information and imagination to generate maximum profit from a minimum investment

As an experienced Internet Content Developer and Marketing Coach I can guide you through the steps to create a unique web site and compelling sales pages that easily convert your visitors to prospects and helps you build prosperous relationships.

Let me be your Internet Marketing Coach

As an experienced Internet Content Developer and Marketing Coach I can guide you through the steps to create a web site that converts your visitors to prospects and helps you build prosperous relationships.

Let's go exploring in the wilderness of your vision and dreams and clear a path to a web site that beckons others to follow you. One of the primary benefits I offer is you come away with a higher vision of what is possible and clear action steps to get there.

Navigation is key

First we identify the unique way you can change the lives of others and start building a web site navigation plan that helps visitors make an informed choice. Without a compass, even the best tracker can get lost. We leave large signs and create a clear map that everyone can follow. We sure make the invitation to your web site is clear and compelling.

It is my gift of distillation combined with my wide knowledge of internet marketing and careful attention to business fundamentals that allows me to guide you to effective, economical, results-oriented decisions and help you bring your business into sharper focus that brings greater results.

Content shows us the path

We have to decide who you are inviting on your journey and what we need to provide to get them to our chosen meeting place. We discuss who is coming to the site, what we want them to do, and how we are going to get them to do it. This self-exploration and coaching process leads us to the insights that helps you build a cohesive brand that effectively communicates what you do, identify and target your most responsive niche audience and influences your design choices. This also determines the automated marketing foundation we build - shopping cart, merchant accounts, and web 2.0 choices.

All my organizational work is focused on getting the visitor to sign up for your opt in so you can continue to build that all-important relationship that ultimately converts to sales.

"Cara was the facilitator during my Guerrilla Marketing Coach certification program and over and over I watched her go the extra 10 miles! She is amazingly insightful and brings solid recommendations to the table. Cara not only inspires me to succeed, she shows me how.


—Alexa Passos Ronnegren,
www.global-guerrilla-marketing.com

Design is the container of your vision

Only after the navigation has been designed and the content has revealed your core message along with its tag lines and topics do we move to the actual web design. When we have developed your site map and have identified the type of content we want to include, we ask my web design partner Judy Stewart of www.jstewartdesigns to capture your essence in design. She interprets your ideas and objectives into color and texture and shape that attract others to your vision.

We partner to write copy that draws them in

Our next job is to create landing pages that inform, inspire and motivate. My Magnetic Marketing Method contains a unique system that allows us to work together to create compelling copy. We use your heartfelt words and phrases and my writing skills to create clear, concise and motivational copy that reflect who you are and what you have to offer. Each page is focused on one result and we write and tweak until that result is assured.

Let me show you innovative, inexpensive, impactful ideas to increase your profit on the internet

As a Certified Guerrilla Marketing Coach I know a zillion ways to save you money and still create huge impact with your personalized Magnetic Marketing Plan. A compelling web site is the foundation for your next steps. I can guide you into Web 2.0, information products, and joint ventures.

"I cannot thank you enough for the direction and clarity and great ideas you are giving me that I never even saw before. You are really changing my life.

—Beth Borray, www.redpeony.com


Attraction Marketing - Creating Prosperity from Your Inside Out

We work from your inside out to focus your intention, clarify your vision, and raise your expectations so the vibration of attraction draws to your site exactly who needs to be there - willing, interested, people who value what you have to offer and want to pay you for it!

Let's Talk

A short email to cara@caralumen.com will allow us to set up a mutually agreeable time to talk about how what I provide can add to your business success. I'm PST.

I look forward to getting to know you.

BECOME A SUCCESS MAGNET!

If you're ready, I'm Ready!
Call Me!
707.5l8-2148 (PST)

Email Cara

What does
Magnetic Marketing Method Mentor Coaching
look like?

  • How often do we meet? We meet by phone for an hour on a schedule determined by your ability to get the fieldwork done. Every two weeks for certain, every week if possible.

  • How do you guide me? I can help you with web site content strategy, internet marketing, signature product development, content development and web design. Each one requires specific steps to create the desired outcome. We simply take the steps one at a time.

  • How am I held accountable? Before each call you send me a Magnetic Marketing Method Coaching Call Preparation Sheet which lets both of us see exactly what you have accomplished and what you particularly want to focus on during the call. At the end of each call we agree upon what you will accomplish before the next call. I hold you accountable and keep you on target.

  • Can you help me find my niche? Absolutely. We begin by identifying your target market. We decide on your niche based on your passion, your skills, your interests and the needs of your target audience. We help your niche find you.

  • Do you do web design? I am a content strategist. I help you define and refine your target marketing and design your site map based on the niche we have uncovered together. I help you write compelling copy for every page. We uncover your keywords and write the metatags for your site. I have a strategic alliance with Judy Stewart at www.jstewartdesigns.com who does the actual design work and implements the technical aspects of your site. She's great. She captures your essence in design.

  • Are you a great resource? Yes indeed. Magnetic Marketing Method Coaching Library contains valuable information you need to move successfully through every aspect of web site development, marketing, and signature product development. For instance here's an extraordinary shopping cart we'll build your foundational site on

  • Can you help me develop a signature product? I'd love to. In fact, one of my gifts is to be constantly showered with great ideas that I share with you. I'll help you take one idea and leverage it into many. I've been through The Product Factory training five times, three times as team leader (my team won twice), and know the how-to-do's of a great many types of products.

  • How do you help me learn? My Magnetic Marketing Method Coaching Library and my Magnetic Marketing Method Article Collection is filled with articles and exercises that help you with every step you need to take and are yours to refer to again and again. As we work together, I make certain you know why we are taking each step, the reason we are doing it a particular order, its importance, and its value to your overall result.

  • What do you charge? You are going to come away from our sessions with both tangible results and an increased knowledge base. The profits this combination will bring to you are unlimited. I encourage you to think in sets of eight sessions. I have several Magnetic Marketing Method Coaching Packages.

Is My Magnetic Marketing Method for you?

I certainly hope so because I'd love to work with you. Please give me a call at 707.538.2148 (PST) during the week days or e-mail me at cara@caralumen.com to set up a time for a get acquainted call.

Let me help you distill your vision into a specific and profitable course of action. Let me help you become a SUCCESS MAGNET and a PROFITABLE PRESENCE ON THE INTERNET .

BECOME A SUCCESS MAGNET!

I'M READY WHEN YOU ARE READY!
CALL ME TODAY TO GET STARTED

707.538.2148 (PST)





Cara Lumen, MA
The Vision Distiller
707.538.2148 (PST)
E-mail Cara

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"The first thing you will notice about Cara is her passion, high energy and commitment toward making your website content the best possible reflection of who you are and what you offer. The second thing you will notice is that she has a concrete process for making that happen! Cara is has a wealth of experience and knowledge under her belt, and importantly can communicate the "why's" behind the "what's" so you can own the process moving forward. I am especially grateful for her copy writing skills - she has a knack for communicating your content in a way that is both inviting and exciting."

Beverly Sastri, MBA
Speaker, Consultant on
Living Your Fullest Potential
www.BeverlySastri.com

 
   
 


Cara, thank you once again for joining with me in giving shape to the emergent ideas for this latest project. I so appreciate your deep listening for the essence of content, and your amazing skill at arranging the flood of ideas into coherent form. It was all there - you helped me give it structure and clarity so that my passion and vision are now translated into the marketing message.

You are such a blessing - conscious, wise in the ways of marketing, and filled with heart!

Janet Carol Ryan,
Your Partner in Possibilities!
www.janetcarolryan.com

 
 

"Our coaching call today was/is truly transformational. The clarity that flowed and is continuing to flow from our time together today has dissolved a MAJOR barrier to having a greater impact and generating more income, not to mention having more grace and ease in my life. I am most grateful.

I'm so aware of what my gifts are and what my growth opportunities are that what we did today was beneficial on all levels. You have given more knowledge about the technical aspects of marketing and now I have some key ingredients in terms of planning, organizing, prioritizing, and discerning to better position me to utilize technology and marketing strategies. Wow! I'm VERY excited!!! YOU ARE AMAZING!!!
"

Rai Jordan Toole, RScP
Spiritual Counselor, Teacher & Facilitator
Spiritual Marketing Consultant
www.raijordantoole.com

 
   
 

STUDY AT HOME!

OFF THE BEATEN PATH
Creative Thinking for the Entrepreneur



ARTICLE MAGNETISM
How to Write Articles that Attract

THE MATCH GAME
Finding The Perfect Business Venue
For Your Passion and Talent
 


Learn how to declare yourself
a Success Magnet and
bring web traffic to your site

MY BROAD KNOWLEDGE BASE AND EXPERIENCE

Content Strategy, Copy Writing,
Signature Product Development and Internet Marketing Strategies

Graduate of:

  • Guerrilla Marketing Coaching Certification- Mitch Meyerson
  • The Product Factory-The #1 Product Creation, Marketing, and Sales Resource on the Internet -Michael Port & Mitch Meyerson (participant 2 times, Team Leader 3 times)
  • Traffic School- The Ultimate Web Traffic And Conversion System-Mitch Meyerson & Michael Port ( 2 times)
  • Double Your Business Marketing Training - Veronika Noize
  • Certified TeleLeader with TeleClass International -Anna Kanary
  • Business Blog Basics-Andy Wibbels
  • Podcast Boot Camp - Andy Wibbels
  • 30 Days to Radio Success - Wayne Kelly
  • MLM Sales Training - Anna Kanary
  • Foothill College E-Course training program
  • Get Rich, Speaking For Free - Mark Rosenberger

Professional Copywriter:

  • Traffic Manager: KCMO-TV, Kansas City, MO
  • Copywriter: WIBW-TV, Topeka Kansas,
  • Copywriter & Talent: WGEM-TV, Quincy, Ill,
  • Radio Continuity Editor: KMBC, Kansas City, MO,
  • Copywriter: Standard & O'Hern Advertising, Kansas City, MO
Let me help you create a Profitable Presence on the Internet and touch hearts all over the world.

 

Certified Guerrilla Marketing Coach

Soon to become a
CERTIFIED BOOK YOURSELF SOLID COACH

 

   The Vision Distiller • 707.538.2148 (PST) • E-mail Cara

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